A Chat with Scott Stratten About Getting Results from Twitter in 2012

Scott Stratten was cool enough to have a brief conversation with the author today about Getting the most out of Twitter. There are a couple of gems in his simple advice that remind us to keep social interaction in focus on social media.

Who Is This Scott Stratten Guy?

Scott is on the list of most influential Twitter users in the world #3 on Dun and Bradstreet’s List: the Most Influential Small Business People on Twitter . He Runs the Firm Unmarketing and wrote the Bestselling book of the same name. He is also a mean Karaoke singer, a dad, and an all around nice guy.

Amazing that one of the top twitter personalities in the world spends most of his time on twitter responding to @ messages. even though he has plenty to tweet about in self promotion, between speaking gigs, book tour events, the new version of his book coming out soon and general musings see what he has to say below it may inspire you to think differently about your social media involvement.

It Started with this tweet from Soctt:
unmarketing: The most I’ve gotten out of social media is when I focused on one platform (Twitter in 09).

 

IronShirtMediaIronShirtMedia: Will focus get similar results now? RT @unmarketing: The most I’ve gotten out of social media is when I focused on 1 platform (Twitter 09)

 

unmarketingunmarketing@IronShirtMedia somewhat, don’t think it will ever be the same though

 

IronShirtMediaIronShirtMedia@unmarketing I agree I think over population and signal to noise ratio has changed things, A LOT

 

unmarketingunmarketing@IronShirtMedia yes, but we control a lot of the noise we receive by who we follow.

 

IronShirtMediaIronShirtMedia@unmarketing great point. I’m curious on your end what encourages you to follow vs drop somone? as it relates to signal vs noise?

 

unmarketingunmarketing@IronShirtMedia I rarely drop someone and don’t read most who I follow. I made the mistake of auto-following back first 30k that followed me

 

IronShirtMediaIronShirtMedia@unmarketing ouch. I imagine that means lists play a huge part in actually managing your twitter activity then?

 

unmarketingunmarketing@IronShirtMedia I have one list of about 120 people, but 95% of my time is spent on @ mentions. Gotta keep up :)

 

IronShirtMediaIronShirtMedia@unmarketing if you could give one tip to any twitter user about how to get more out of it what would that be?

 

unmarketingunmarketing@IronShirtMedia Twitter is a conversation, not a dictation.

 

IronShirtMediaIronShirtMedia@unmarketing thanks scott.
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