CSS Basics, Brand New Productivity Tools and Reasons Why Great Content Fails.

Welcome to CSS Basics
I stumbled into this. It’s definitely worth sharing and definitely worth reading if you want to do anything productive this weekend and have the time. 18 Chapters that explain CSS to its basics and then some. Enjoy!

http://www.cssbasics.com/

10 Brand New Productivity Tools You Probably Missed
We love being productive 24/7 and sometimes we fail but with the right tools for the right tasks we can succeed. Check these ten tools that were made in 2011 which means up-to-date, trendy and useful.

http://freelancefolder.com/10-brand-new-productivity-tools-you-probably-missed/

How Winning Contests Helped a Startup Beyond the Launch
Although this Startup is a bit different, it’s one nonetheless. I learned to never give up on trying to get free money for your Startup. Extra and free money is ALWAYS welcome in any business.

http://www.entrepreneur.com/article/220564

 

Facebook Opens Preferred Developer Consultant Fall 2011 Submissions
To all our dearly beloved readers who are developers who didn’t make the cut this past May, here’s your second chance!

http://www.insidefacebook.com/2011/11/11/facebook-opens-preferred-developer-consultant-fall-2011-submissions/

6 Reasons Great Content Fails
It happens to the best of us: we get creative, develop great content and all of a sudden: it fails to spread. We’re shocked and disappointed and don’t understand, so check this article that the folks from HubSpot were so kind to write to help us creative minds.

http://blog.hubspot.com/blog/tabid/6307/bid/28691/6-Reasons-Great-Content-Fails.aspx

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5 Things Marketers Can Learn from the Occupy Wall Street Movement

via cnn.com

Build A Memorable Brand

Occupy wall street works so well because saying it once paints a vivid mental picture and then add the images of the real event, the massive activity on social networks and the consistency of the press coverage and a short period has built a simple protest into one of the first ever a “branded protests” where the activists have unified under one brand idea.

How well does your brand create an immediate mental picture? Does that picture connect directly to the most important part of your brand story and promise to your customers?

Leverage Existing Memes

we are the 99% was an ongoing meme that the occupy wall st folks adopted in order to rapidly spread the message by leveraging common knowledge to make their key point. the 99% always sound powerful and as a result in this case the un-represented 99 are speaking out to take back the power they should wield based on numbers.

Taking  a twist on what people already know is a great way to deepen their relationship with your brand, product, or service. particularly if you hit a deep emotional reality. connecting Americans to the idea that they are part of the group protesting whether they like it or not incites a response at an emotional level and it encourages deeper reflection. What common knowledge or popular content memes can you leverage to drive emotional response?

Be Disruptive

All of this great branding and messaging made no impact untill the people actually started showing up on wall street and then in cities all over the country disrupting the normal flow of day-to-day life and forcing an audience.

We can’t all take to the streets with signs and banners, or pitchforks and torches for that matter but we can look for opportunities to reach large groups with a disruptive message.

Create Community

empowering people who wanted to “make a difference” but didn’t have a clear direction on how to get involved with the occupy movement and providing them with signs, social media content and more allowed the community to stretch beyond the expected liberal borders into a larger group of political idealists.

Does your message have an active hashtag? get on it. getting people talking in an open forum but using your hashtag on twitter is a key part of getting the 99% to carry your message forward.

How will your marketing strategy be inclusive of the social media realm? What tools can you provide for your supporters to re-tweet, like, share on Facebook and Twitter etc. this is the new face of marketing and missing these engagements is a direct path to un-realized potential customers.

Have A Clear Desired Outcome

this is the part the 99% have yet to do right. as marketers it is our job to know exactly why we are doing a marketing activity and offer a direct and easy response process for the people we are reaching to take action in a way that is in line with our desired outcome.

getting lots of attention and press and awareness is great but you must have a clear call to action right behind that awareness otherwise you are missing a big opportunity for revenue.

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Facebook Timeline Users Can Now Past Date Photos
Now you can not only time-stamp your status updates but also your photos… IF you have the new Facebook Timeline. If you don’t, then you can wait for more awesome features.

 

http://www.allfacebook.com/facebook-timeline-users-can-now-past-date-photos-2011-11

 

 Five basic tips on merchandising and conversion
Depesh Mandalia from the Econsultancy blog, shares five tips on basic merchandising and conversion. The importance of how online and offline marketing is diverging and every medium is important.

http://econsultancy.com/us/blog/7978-10-basic-merchandising-tips-to-increase-sales

Responsive web design from the future
A presentation about how GitHub handles links, the url bar, partial page updates, and explains why I think the HTML5 history API is the most important thing to happen to front end development since Firebug.
http://warpspire.com/talks/responsive/

How to Sell to Grocery Giants Wal-Mart and Whole Foods
Seven simple tips for Entrepreneurs who are aiming to sell to Grocery Giants and are ready to leave the “local-only” business.
http://www.entrepreneur.com/blog/220686

5 Reasons Every Freelance (or Any) Business Should Have A Blog
Six reasons why you, as a freelancer or business owner, should have a blog. As long as you want attention, recognition and drive traffic to your website.
http://www.bkmacdaddy.com/5-reasons-every-freelance-or-any-business-should-have-a-blog/

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Facebook Timeline Rollout, Fighting the Freelance Funk and WordPress Guides.

Facebook Timeline Rollout ‘When It’s Ready’: Lavrusik
Julie Andrews from AllFacebook tells us how Vadim Lavrusik’s speech for the Changing Media Landscape panel at Columbia University’s Graduate School of Journalism convinced his audience that volume equals quality. Same idea for Facebook Timeline going 100% public, he says “It will launch when it’s ready.” We can safely assume that it’s not ready yet.
http://www.allfacebook.com/facebook-timeline-subscribe-lavrusik-2011-11

17 Twitter Marketing Tips From the Pros
17 marketing pros share one tip to improve your Twitter presence and gain traffic. Not only to Twitter but your blog/website and attract new customers.
http://www.socialmediaexaminer.com/17-twitter-marketing-tips-from-the-pros/

 

Email and social media study highlights differences between US and UK
This article highlights the difference between the usage of email, Facebook and Twitter in the UK and the US. The UK cares more about the free stuff than the US, surprisingly!

http://econsultancy.com/us/blog/8250-exacttarget-highlights-differences-in-social-behaviour-from-uk-to-us

Four ways to fight the freelance funk
Sometimes as freelancers we occupy most of our time working (because honestly we can survive on coffee and bagels), and sometimes our brains just give up on the creativity fight. Here’s an article with four tips on how to give yourself a break.

http://www.guerrillafreelancing.com/fight-the-freelance-funk/

Writing WordPress Guides For The Advanced Beginner
If you want to get noticed, write a tutorial. Google “how to…” and you’ll learn “how-to…” So here are great tips that our friends from Smashing Magazine put together to help you bring attention to yourself on the web by improving a WordPress tutorial for the smart folk. By making your tutorials easier to understand, you’ll greatly increase your own Web traffic and enrich the greater WordPress community.

http://wp.smashingmagazine.com/2011/11/08/writing-wordpress-guides-for-the-advanced-beginner/

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Entrepreneur Quiz, Case Studies, Marketing Automation and Veterans Day.

Quiz: Do You Have What It Takes to Be an Entrepreneur?
A 21 question quiz that will let you know if you should really start your own business or think about something else. Because you should have what it takes and it’s not as easy as it seems.
http://www.entrepreneur.com/personalityquiz

2 Must-Read Facebook Case Studies For Small Business
The North Social case studies for California Wine and Vermont Country Store and how they soaked up 100% of their revenue from their group-buying promo. A well-put study of how a well-put promo should work.
http://www.allfacebook.com/2-must-read-facebook-case-studies-for-small-business-2011-11

 

7 Deadly Sins of Marketing Automation
If you use marketing automation the right way, it will work wonders for you and your business but if you make a mistake, you should prepare to pay for such mistake: it’s “automation” not “automatic.”
http://blog.hubspot.com/blog/tabid/6307/bid/28439/7-Deadly-Sins-of-Marketing-Automation.aspx

Websites to increase your WordPress blog traffic and followers
Five websites that will help you gain traffic and increase Twitter followers that are useful. It’s worth the try, all you can lose is a follower that you never had in the first place.
http://www.wpinsite.com/articles/websites-to-increase-wordpress-blog-traffic-followers/

34 Veterans Day Pictures – A Tribute to Our Unsung Heroes
Veterans Day is coming up and the folks from You The Designer shared the best picture-tributes to the American heroes.
http://www.youthedesigner.com/2011/11/07/34-veterans-day-pictures-a-tribute-to-our-unsung-heroes/

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Are you a Mobro? What Mustaches Can Teach Us About Leveraging Twitter #Hashtags

Imagine you sell men’s grooming products. You want to boost sales before the holiday but don’t have a sizeable footprint in the market and want to reach more men who require grooming.

Sounds daunting but challenges like this are overcome every single day. The trick is to find a niche community of web users who are already engaged around a topic and join in the fray.

This month you should be active in the #movember hashtag that stands for Mustache November and has 6.9Million page results on Google for “movember” related content. Get involved in that content stream and you could be the coolest purveyor of mustache wax on twitter and facebook.

Being the coolest also means being valuable to the #mo-growers that are raising awareness for prostate cancer. The strategy must be fully fleshed out. Not just “tweet on the #movember hashtag”

Do not just spam the hashtag

Spend the time and build real content and real relationships. You will get more traction out of answering some questions and being a genuine human than you will link spamming the hashtag. Your first posts in a hashtag are building context for your links to your own content later. But when you link make it stuff that is actually helpful to the other members of the hash tag.

Develop Specific Content for the theme of the hashtag

  • Instructional video on how to properly wax your mustache.
  • Info graphic that shows a variety of different mustache shapes and how to trim them.
  • A Flickr photo set of the top 10 manliest mustache wearers of the modern age.
  • Build a facebook and twitter sharing tool that will allow guys to tweet abouth their support of #movember linking to a photo of the style of mustache they are growing.

Develop a Sales Strategy in Parallel with the hashtag activity

Run a promotion that a percentage of sales of mustache grooming gear from your co purchase in November will go to fund prostate cancer research via #movember
Allow users to tweet or facebook post after purchase that they just bought mustache grooming products and that $X.XX of their purchase is going to support prostate cancer #movember.

This is a full on strategy for leveraging a hashtag. Don’t think the hashtag you are looking at is worth that much effort? Then pick a better hash tag or watch your competitors lambaste you in mustache wearing victory!

Posted in Internet Marketing, Social Media Marketing, Twitter, Twitter | Tagged , , , , , , , , , , | 1 Comment

Internet Marketing Round-up: 25 of the Week’s Best Marketing Articles: Best Facebook Pages, Twitter-generated ROI and B2C Success for the Holiday Season.

Happy Monday! Here’s our weekly round-up of last week’s and some of the weekend’s best articles for your brain and business to rejoice with.

Facebook Marketing

Once again our friends at HubSpot are doing it right. They found (and shared) amazing Facebook pages to help us get inspiration. They’re all different, they all have different target audiences and strength that we can learn from.

Read More »

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Holiday Marketing Stats, Designer Surveys and Domain Names.

How to Use Facebook Open Graph Apps for Marketing Through the Ticker and Timeline

The gentle Josh Constine from Inside Facebook did us a favour and explained us how to use Open Graph with graphic examples and some strategies to follow.

http://www.insidefacebook.com/2011/11/02/open-grap-ticker-timeline-marketing/

60 Inspirational Holiday Marketing Statistics

Exciting stats!
1) ShopperTrak reported that $10.69 billion was spent on Black Friday 2010, with 212 million shoppers visiting their favorite retailer offline and online.
18) Cyber Monday 2010 saw $1.028 billion of online sales that were made by 9 million shoppers.
52) 31% of smartphone users say they’ll use it to research or compare holiday prices.

http://blog.hubspot.com/blog/tabid/6307/bid/28008/60-Inspirational-Holiday-Marketing-Statistics.aspx

via @HubSpot

2011 GraphicDesigner Survey: For the Brilliant Minds Behind the Graphics | You the Designer

Everyone who takes the survey will have a chance to win a Macbook Pro , which is a great incentive.

http://www.youthedesigner.com/2011/10/17/2011-graphic-designer-survey-for-the-brilliant-minds-behind-the-graphics/

3 Ways Facebook Can Help You Get Repeat Shoppers

Can you build relationships during the holiday season and keep them year-round? Here are some helpful tips to do so!

http://www.allfacebook.com/facebook-shopping-repeat-2011-10

How to find a good domain name

Great resources to help you spend less time to find awesome domain names for your next Startup.

http://www.workhappy.net/2011/05/how-to-find-a-good-domain-name.html

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Local marketing Tactics for Facebook, “Gold Rush” and New Twitter Ads!

7 Money Saving Ways For Local Businesses To Market Themselves On Facebook
A little advice that can have a huge impact for a small business with big dreams.

Local marketing is different than other marketing, and there are Facebook features that only work with local businesses, so local Facebook marketing has to be different as well.

http://www.allfacebook.com/wordpress/wp-content/uploads/2011/10/local-facebook-marketing-business

10 Quick Tips for Photoshop Users
Texture, grid, brushes, layers, etc. Quick lessons that should stay in your brain.

http://designm.ag/resources/quick-photoshop-tips/

Why entrepreneurs should be watching Discovery Channel’s “Gold Rush”
Gold Rush is extra interesting to me because it has all the elements of an engaging startup story, but in a completely different context than my world.

A TV programme that allows us entrepreneurs to scream at the television, hoping they’ll hear our advice… One day.

http://www.workhappy.net/2011/11/why-entrepreneurs-should-be-watching-discovery-channels-gold-rush.html

Twitter Adds ‘Top News’ and ‘Top People’ to Search Results
With no word from the official Twitter Blog, it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: “Top News” and “Top People.”

http://blog.hubspot.com/blog/tabid/6307/bid/28446/Twitter-Adds-Top-News-and-Top-People-to-Search-Results.aspx

Like BJ’s Wholesale Facebook Page, Feed The Hungry
If you ‘like’ their Facebook page, the unsold food will end up at a local Feeding America bank instead of a dumpster. Easy karma? I thought so.

http://www.allfacebook.com/like-bj%E2%80%99s-facebook-page-feed-the-hungry-2011-11

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Clueless Marketers, Back to Basics, and Awesome Business Cards.

How to Spot a Clueless Marketer

The kind folks over at HubSpot have been good enough to tell you how to tell the difference between a marketer that can actually help you and one that,will just drain your budget.
http://blog.hubspot.com/blog/tabid/6307/bid/27944/How-to-Spot-a-Clueless-Marketer.aspx via @HubSpot

Back to Basics:
What Is A QR Code And How Does It Work?

Speaking of the clueless, here in the midwest QR codes are still a growing trend. Many companies and marketers are asking what they are and how they work. Heres a great primer.
http://www.youthedesigner.com/2011/09/29/what-is-a-qr-code-and-how-does-it-work/

 

55 Brilliant Letterpress Business Cards

Low tech is high fashion at the moment. In the world of vista print full color cards are no longer the way to stand out. These oldschool hand produced letterpress cards are “the new black” in business card design.
http://www.youthedesigner.com/2011/09/24/55-brilliant-letterpress-business-cards/

1 In 4 Small Biz Hate Social Media, Love Facebook

Finally business owners are starting to differentiate between the buzz words. Social Media is a concept, not a tool set. Nany small businesses are realizing that being social is hard work but facebook is pretty easy and the returns are easy to track….for now.
http://www.allfacebook.com/facebook-small-business-3-2011-10

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